Sharing Content

 Sharing Content

 Tools like BuzzSumo provide ways you can easily find content to share on social media in order to increase your number of subscribers/followers/friends. 

The way these sites work is simple: they allow you to find content that is doing well on social media in your niche and then to share it as though it were your own. 

This way, there is no guesswork involved when deciding what to share because you know it already works.

 While this can be a good way to keep your social media looking active and to encourage some likes and follows, however, it is always better to share content you create yourself. Why? For starters, when someone clicks on a link you share and get taken to your site, they stay engaged with your brand and you create more opportunities to get them to sign up to a mailing list or to buy something. 

Your objective here is to get traffic – so why would you waste a single click sending your visitors elsewhere? The key then is to know how to create content that will attract clicks and shares. 

This is what a lot of people struggle with and why they will often rely on third-party content. 

If you understand the psychology of sharing and liking though, then you can get around this problem and create your own content that will spread like wildfire.